In 2026, Gia Lai will host Vietnam’s National Tourism Year under the theme “Where Highlands Meet the Sea” – marking a significant step in redefining the destination as one where nature, culture, and contemporary life come together.
More than a national-scale event, this is an invitation to discover a place that remains authentic and unspoiled – where each journey is shaped by a deeper connection to landscape and local life.
MEGA CONCERT
The Beginning of a Year-Long Journey
The official opening ceremony is set to take place on March 28, 2026, at Nguyen Tat Thanh Square, featuring a curated artistic program inspired by the theme “Gia Lai – Where Highlands Meet the Sea.”
Blending contemporary performance with traditional cultural elements, the opening night offers a fresh yet meaningful way to experience local identity.
The event will also bring together a vibrant line-up of popular Vietnamese artists, creating an energetic and engaging atmosphere that resonates with a new generation of audiences.
FLEUR DE LYS – PROUDLY PART OF THE JOURNEY
As the event production partner, Fleur de Lys Hotels & Resorts brings its experience in hospitality and high-end service to the creation of this landmark event.
Beyond execution, Fleur de Lys approaches the project with a focus on crafting meaningful experiences – where space, culture, and emotion are thoughtfully connected.
Working alongside strategic partners in production and communications, the collaboration ensures a seamless integration of creative direction, storytelling, and audience engagement.
A YEAR OF EXPERIENCES
Following the opening ceremony, National Tourism Year 2026 will unfold through a diverse calendar of activities throughout the year, including cultural festivals, sports events, tourism promotions, and community-driven experiences.
With an estimated 244 events , the program aims to create a continuous flow of experiences, while strengthening regional connections and expanding the tourism landscape.
Each phase of the year is designed around seasonal themes, offering visitors new perspectives and reasons to return – making Gia Lai a destination to explore more than once.
REDEFINING AN AUTHENTIC DESTINATION
Hosting National Tourism Year marks a strategic milestone for Gia Lai, as the province continues to position itself as a destination defined by authenticity and depth.
By combining cultural storytelling, contemporary performance, and multi-platform communication, Gia Lai is set to reach wider audiences – particularly younger travelers seeking experiences that feel genuine and immersive.
Location: Nguyen Tat Thanh Square, Gia Lai
Date: March 28, 2026
Fleur de Lys is honored to be part of this journey, shaping moments that will be remembered long after the event ends.
